The Commonwealth of Virginia has a new litter awareness campaign. The campaign is designed to provide litter prevention programs across the Commonwealth with a unified theme which can be produced and customized for each local litter prevention program.
As part of the development of the campaign theme, qualitative audience research was conducted. The research consisted of a series of one-on-one interviews with young men (age 18-35), representing urban and rural Virginia residents. This audience was determined by litter prevention experts in Virginia to be the most likely to litter. The research shows that the most compelling anti-litter messages pertain to the injury or harm that litter causes to innocent life — especially wildlife, children, and the environment.
With that in mind, the campaign theme is:
Litter – It just isn’t natural (Download Poster PDF)
Communications materials designed and produced for the campaign demonstrate the impact of litter on wildlife to convey the importance of litter prevention for all Virginians.
Radio and television public service announcements have been produced. Artwork includes a campaign logo and a poster, which are both available for viewing on this site. If you would like a copy of the poster, contact us.
The goal of the campaign is to raise awareness about littering and its harmful impacts on living things. It needs to be something people think about and care enough about that they don’t do it. The ultimate goal is, of course, a litter-free Virginia.
The key messages for the statewide litter prevention campaign are:
Litter isn’t natural. It’s an illegal, preventable environmental problem Virginia that hurts innocent people and wildlife.
- Litter is a safety hazard. It is a breeding ground for fire and disease. Ingesting litter causes injury or death to thousands of pets, as well as wild and farm animals.
- Litter is a breeding ground for rats and disease-causing bacteria.
- Litter causes injury and accidents to people, especially on highways, beaches, waterways, and recreational areas.
Litter won’t go away unless each of us takes responsibility to not litter.
- Litterbugs are everywhere. Even the most well-intentioned litter – mainly because we don’t think about it, or believe someone else will pick it up for us.
Some things each of us can do:
- Set an example for others by not littering. Social norms are powerful!
- Carry a litter bag in your car.
- Cover and secure any vehicle carrying a load.
- Leave the area clean for the next person at recreation areas.
- Securely cover trash containers.
- Recognize that cigarette butts are a dangerous, toxic form of pollution that takes 12 years to break down.
Think about who you are hurting when you litter, and then don’t do it.